Entering the online world or eCommerce is not easy, especially for startups. From choosing a www domain name, web hosting and designing to marketing your product or service, there is a lot of costs and technical
the effort involved in this industry.
One of the main aspects of your startups other than IT that you can’t ignore is marketing. As we all know the perspective of marketing is completely changed from traditional marketing way to Digital Marketing Well organized and a planned marketing strategy is a must to promote you and your business.
The main obstacles are, hiring a marketing specialist or the marketing solutions provided online can be expensive and will cross your
Here comes the magical platform digital media, with digital marketing now there are You can put basic information about your products and services, testimonials from your customers, store location, and more on your website. Another important reason for having a website is that it improves your visibility on search engine platforms such as Google.
Your website can also be used to connect with your audience by sharing your company’s visions and ideas such as to support green web hosting to help the environment.
The main elements are:
You should select a name that is relevant to your business. This will give your customers easily access to your business or products.
When it comes to hosting there are many plans available online. Better must consult some technology consultants who can analyze your business and advise you on the specifications for hosting. Better the specifications of your host server count better the performance of your website. For a basic website with few pages and average visitors you can go with the basic
hosting plans from HostGator, GoDaddy, etc.
The website should be minimalistic and simple. Nowadays visitors rarely go through the whole content, instead, they will quickly scan pages reading keywords. Keeping this in mind get your website designed with readability and easy to navigate.
Make it mobile-friendly
We live in a mobile society, which means people use mobiles more than laptops or desktops to access the digital world. It is important to build your website mobile-friendly. more ways than ever for you. In the online
the world you can find many marketing methods that are both efficient and cost-effective.
So, if you’re on a shoestring budget for your small business, read on to learn about these essential and effective marketing tips that you can use.
Create a really good website
It goes without saying that every business today, big or small, needs to have a website. When you say create a really good website, it consists of certain important elements. A website not only serves as a digital storefront
for your products or services but also as a hub for people looking for more information about your business.
The power of social media
Creating an account on popular social media platforms (Twitter, Facebook, YouTube, Instagram, Snapchat, Pinterest etc.) should be at the top of your marketing to-do list. The great thing about social media is that you can be flexible in the way you want to invest in it.
While bigger brands and businesses will opt to pay for advertising on social media platforms, you can use social media in several inexpensive ways to build up your customer base and ask them to leave a review on your
page. This will then encourage potential customers to check out your product based on the praises from your current customers.
Another way to use social media for your small business is to engage with your audience by posting content that will encourage people to buy from your business. You can post photos of new products, giveaways, events,
and so much more.
Develop business partnerships
As a small business, you shouldn’t be afraid to develop partnerships with people in the industry (if they are not direct competitors).
Partners can be both online (webinars, promotional giveaways, etc.) and offline (special events) to promote your business. The great thing about partnerships with another small business is that it doubles your
audiences. If you partner with an industry relevant business, you’ll get access to a new audience that is related to your niche.
It’s a great method to market your small business to bigger audiences without having to spend a lot of money on traditional marketing tools such as billboard advertising or radio ads.
Creating a blog for your business is an inexpensive endeavor and it is a tool to grow your business. eCommerce platforms such as BigCommerce and Shopify often include built-in blogging features that you can easily integrate into your website.
Even if you don’t use any of those platforms, you can easily create a blog using WordPress. The advantage of having a blog is that you use it to create a bigger market for your products or services by sharing content that
is valuable to your potential consumers. Offer coupons and goodies
A great way to attract new customers is to offer coupons and goodies. Studies have shown that people are more likely to spend when they are offered coupons or goodies for your products and services.
It’s a great tool to expand your customer base and generate a return visit as
customers are more likely to come back if they have a coupon for a discount to use in the future. The trick is to not overuse it as it can devalue your brand and the products or services that you offer.
Host free courses, webinars or events
If you are an expert or an industry leader in your market, then you can create brand awareness by hosting events, webinars, or even offer free online courses.
There are many people who love to learn new things so offering courses related to your products and services can be a great way to introduce your brand and attract potential customers.
There are numerous tools and plugins available online that you can use to conduct small online courses or even host huge webinars that can be streamed to thousands of people.
Join groups and collaborate
Joining groups that are related to your industry can be an effective way to promote your business. Not only can you use this to reach audiences that are interested in your products and services, you can also look
for potential people or non-competitive businesses to collaborate with and expand your reach.
With potential collaborations, you can offer them reciprocal website links, affiliate marketing, or even cross-promotion on social media platforms. By collaborating with each other, you have more opportunities to create quality content that relates back to your business and reach out to a bigger